The Blog

As of 2021 there are 3 million small businesses operating in Texas. This means that your business will need any edge it can get to

Limited Liability Companies (LLCs) are becoming increasingly popular in the United States, due to the fact that they offer many benefits related to personal asset

Texas has been stealing Silicon Valley’s limelight in recent years with the tidal wave of tech giants the state has attracted due to its amicable

Forbes’ annual list of the 400 Richest People in America has revealed that Texas seems to be the state of choice for billionaires to lay

Want to learn more about your target audience to fine-tune your marketing strategy? Your brand can’t afford to ignore these free and super easy audience analysis strategies!

Have you ever "repurposed" content? While it may feel a bit like cheating, it’s actually a time-tested way to engage audiences.

Social influencers have been a big trend in recent years. What can you learn from them to help boost your brand?

What are your tips for taking casual shoppers and converting them into raving fans? Here are a few ways to get started.

The key to building a personal brand starts with a commitment to humility. What other tips would you offer those building such a brand?

We say email marketing, you say, "been there, done that." But it remains extremely effective. How do you keep it exciting?

Is your company page fully filled out and grabbing audience’s attention on LinkedIn? Try these 4 quick and easy methods for improving your brand’s online presence starting today.

What does the future of social media marketing look like? It’s not exactly like "Back to the Future," but you might be surprised!

Which of the many Facebook campaign objectives is right for your brand’s current promotion? Continue reading to discover the best ways to optimize your Facebook marketing spend.

Posting new, engaging, and informative content always beats posting solely about your products/services. Here are some other unique strategies for making the most of your short stories!

Four Instagram hashtag strategies you’ll want to avoid when marketing your business on this popular social networking site:

How long should your blog posts be? While there are obvious advantages to short-form content, you might be surprised by how much long-form content could benefit your content marketing strategy.

Are you unintentionally ruining your Instagram posts’ potential with terribly written captions (or no caption at all)? Here are some surprisingly common caption-writing mistakes every brand should avoid on Instagram.

Advertising on Facebook shouldn’t be 100% focused on accumulating more "likes" for your page. If your posts are only getting a couple likes, comments or shares from your otherwise large follower base, here are some reasons why you might be experiencing this disengagement.

Researchers have said that these days people have shorter attention spans than goldfish (which have 9 second attention spans, for the record). How can your brand’s advertising strategy convince people to slam on the brakes while rapidly scrolling through their newsfeeds?

There are millions of Americans with disabilities who go online every day. Don’t miss out on valuable opportunities to create more accessible content on your website and social channels.

Goal-setting isn’t just a personal matter – in fact, setting goals for your social media campaigns could help you save time and frustration while reducing your advertising costs.

Looking for more cost-effective ways to generate blog traffic? These strategies can help you reduce advertising costs and maximize website traffic from new visitors.

How much effort do you put into your hashtag strategy for social platforms like Twitter and Instagram? Here are some best practices for using hashtags on branded social accounts…

The promotion you do before an event is arguably just as important as the event itself. Don’t risk abysmal ticket sales and low attendance figures. Try these proven strategies next time!

Fear appeals are popular among advertisers – but are they truly the most effective forms of marketing on social media? Recent research conducted on fear appeals might surprise you.

Advertising your brand on Facebook is easier than you might think. For starters, avoid these 5 mistakes while promoting your branded Facebook page!

Are you inadvertently driving away followers on your brand’s social media channels? Here are some common mistakes you should definitely avoid if you want to keep your followers excited and engaged with your brand.

Have you considered running a contest on social media? With these tips, you can generate buzz for your brand, bring in new followers, and creatively engage with your current audience.

The use of images in social media ads generally helps increase engagement — but is it a foolproof solution? Continue reading to find out!

You have a blog for your business, but you’re running out of creative ideas for blog posts. Here are two ways to jazz things up a bit:

If you deploy a social media campaign that upsets or angers your target audience, what should you do? Here are three steps you must take to preserve your brand’s reputation after a campaign backfires.

Years of hard work can be destroyed in minutes if you don’t respond appropriately to criticism posted online. Here are the most common mistakes you must avoid to prevent a PR nightmare.

Is your follower count stagnant or plummeting on Instagram? You might be making one of these 5 major mistakes – here’s how to avoid them and attract new followers in the process!

Finding creative ways to incorporate animals into your social media marketing efforts can help you catch your audience’s attention and drive more sales.

If you plan on hosting a social media contest for your brand’s followers, then you can’t afford to make these common mistakes!

Want more followers on your social media pages or more conversions on your web-click campaigns? Don’t miss these four strategies for crafting the best calls-to-action.

Trying to figure out which social media platform will work best for your business? Here’s an easy-to-follow social media cheat sheet!

Give your tweets a little more kick with these four easy-to-implement Twitter tips.

Could color psychology actually affect your conversion rates? The studies are mixed, but there have been some interesting findings on the color red.

Are you following Facebook’s advertising policies? Make sure you are up-to-date before your next advertising campaign.

Trying to grow the number of people who follow your brand on social media? Here are four ways to organically grow the number of followers you have on Facebook, Instagram, and Twitter:

Even the best landing page will fail to convert if your lead magnet is boring or lacks real value. Try these 3 strategies for creating the best lead magnet possible to maximize your conversion rates.

Discover how companies have successfully incorporated social influence strategies into their advertising and marketing campaigns.

Landing pages require strong copywriting skills, quality image choices, and a clear offer.

Net neutrality has been repealed. What’s next for online marketers?

Are you using hashtags correctly?

Want to reach a bigger audience this winter shopping season? Here are four festive strategies for attracting more customers through your social media channels.

Creative, sharable headlines can increase the reach of your online content.

Check out these tips to inject new life into your online marketing efforts for the new year.

Looking to attract customers on social media? Make sure you avoid these potential pitfalls.

One question you should always ask: How will a post impact your or your business’s image? We’ve put together a list of questions to help make sure you always hit the mark.

Ephemeral content is exploding in popularity right now. Here’s what it is and why you may want to consider incorporating it into your marketing strategy.