If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers.36982546_M

Here are three ways to do it.

First, personalize every communication. For example, go beyond using first names in email messages. Use the demographic information you have to offer specials or programs based on their individual information, like location or age.

Next, use social media to actually socialize. Don’t think of social media as a sales channel. Engage your customers and potential clients online through conversation, sharing and just being in touch. Nothing is more personal than receiving a direct response from a company. Talk to your audience about their concerns. Ask how you can help them achieve their goals. Solicit feedback about your products and services. This is a great way to interact one-on-one with people.

Finally, encourage your customers to use your app. If someone has your app on their phone, it’s important to them – or they wouldn’t have taken the time to download it. But people are busy, so it’s smart to re-engage those who may have abandoned the app. Send an email reminder to customers who haven’t used the app recently. Include a pop-up within the app that displays updates and new content. Use their first name and keep it casual, so you’re like a friend rather than a corporation.

Personalizing your messaging will help you engage with your audience – and turn them into a devoted fan base.