by Rick Rawson | Dec 26, 2018 | Uncategorized
Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on perceptions of significant or impending risks to themselves, their loved ones, or their lives. Many advertisers...
by Rick Rawson | Dec 12, 2018 | Uncategorized
Social media marketing is expected to grow exponentially over the next several years, but Facebook will likely remain one of the biggest and best platforms for connecting with your audience. If you’re in the beginning stages of launching a Facebook page for your brand...
by Rick Rawson | Nov 28, 2018 | Uncategorized
Social media marketing practices are always changing, but they’re still remain some persistent problems that some marketers can’t seem to give up on. If you’re concerned about potentially driving away your followers with well-intentioned but poorly executed...
by Rick Rawson | Nov 14, 2018 | Uncategorized
It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You’d think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly after their initial...
by Rick Rawson | Oct 24, 2018 | Uncategorized
When it comes to data analyses of posts with and without images, results appear to be mixed on whether or not an image truly increases engagement on social media. There are obviously multiple factors involved – the relevancy of your copy, the quantity and relevancy of...
by Rick Rawson | Oct 10, 2018 | Uncategorized
Does your blog feel a bit blah lately? Are you running out of genuinely interesting or helpful topic ideas for your readers? Are your viewership stats stagnant or even declining? If so, then it’s probably time to start diversifying your content. Here are two simple...
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