by Rick Rawson | Jul 12, 2019 | Uncategorized
When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for more page likes with...
by Rick Rawson | Jun 12, 2019 | Uncategorized
If your brand has been creating short stories on Facebook, Instagram, and Snapchat just like regular posts — or you’re not using the short stories feature much at all — then you could be missing out on valuable opportunities to engage your audience and gain actionable...
by Rick Rawson | May 23, 2019 | Uncategorized
Appropriate hashtag use is more of a skill than a guessing game. But all too often, marketers underestimate the importance of hashtags and simply slap a few relevant words onto their Instagram posts and hope for the best. If you’re marketing your business on...
by Rick Rawson | May 9, 2019 | Uncategorized
Have you ever considered how the word length of your blog posts can affect everything from your website’s search engine rankings to the number of leads generated by your content marketing strategy? If you’ve ever wondered whether you should be writing shorter or...
by Rick Rawson | Apr 24, 2019 | Uncategorized
In spite of the popular belief that Instagram is purely a visual platform for marketers, influencers, and consumers, the caption you create for a post can have a tremendous impact on your engagement rates. Here are some of the most common captioning mistakes you might...
by Rick Rawson | Apr 10, 2019 | Uncategorized
Do you have a decent chunk of followers on Facebook, yet your posts continue to experience little to no engagement? If you’re wondering why you have hundreds or thousands of followers but only get a couple of likes and maybe one comment on each post you publish, then...
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