by Rick Rawson | Oct 10, 2019 | Uncategorized
If there’s one trend that has dominated the latter part of the decade, it’s the rise and prevalence of social media influencers. If you’re not familiar with them, influencers are people who curate online personas and develop a significant fan following. In other...
by Rick Rawson | Sep 25, 2019 | Uncategorized
If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers. Here are three ways to do it. First, personalize every communication. For...
by Rick Rawson | Sep 12, 2019 | Uncategorized
Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU. Personal branding can be a powerful marketing strategy for small businesses, allowing an entrepreneur to...
by Rick Rawson | Aug 28, 2019 | Uncategorized
Yes, there are plenty of flashy tools out there at your disposal, and you should certainly be using video, Instagram, Facebook and anything else you can get your hands on. But always keep email marketing front of mind. It may seem staid and, dare we say, even boring,...
by Rick Rawson | Aug 20, 2019 | Uncategorized
According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic and buzz for their...
by Rick Rawson | Jul 24, 2019 | Uncategorized
As if lightning-fast internet access, voice-activated smart home technologies, and AI-run customer service weren’t enough, there are several technological developments going on these days that could transform marketing and social media as we know it. To stay ahead of...
Recent Comments