by Rick Rawson | Feb 28, 2018 | Uncategorized
The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. “Net neutrality” refers to the idea that internet service providers (ISPs) must treat all websites equally, which means they cannot...
by Rick Rawson | Feb 14, 2018 | Uncategorized
One of the best ways to get your social media posts in front of new audiences is by using hashtags. A hashtag, of course, is a word or phrase preceded by a pound sign (#) that is used to identify content relating to a specific topic on social media. Hashtags may have...
by Rick Rawson | Jan 24, 2018 | Uncategorized
The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as much as 4 percent this season, according to the National Retail Federation, so it’s crucial for online businesses to...
by Rick Rawson | Jan 11, 2018 | Uncategorized
It’s estimated that 59% of social media users share online content based on the headline alone. Surprised? This figure comes from a study of 2.8 million Twitter shares, and is likely similar for Facebook and other social platforms. This research suggests that...
by Rick Rawson | Dec 29, 2017 | Uncategorized
You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there’s time and budget restraints. Why can’t you just get a quick checklist to follow and be on your way?...
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