by Rick Rawson | Mar 13, 2019 | Uncategorized
All too often, marketers overlook minor but nevertheless important segments of their target audience without even realizing it. For instance, if you sell informational products only in text form, how could someone who is blind access your information? In a similar...
by Rick Rawson | Feb 27, 2019 | Uncategorized
When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your ads, monitor your metrics along the way, and think about new strategies for improvement once the campaign ends? If...
by Rick Rawson | Feb 13, 2019 | Uncategorized
An optimal blog marketing strategy involves a mixture of paid and organic advertising. Whether you want to earn revenue from affiliate marketing links or you want to promote other products/services, here are 3 helpful and cost-free ways to attract new visitors to your...
by Rick Rawson | Jan 23, 2019 | Uncategorized
When it comes to the way you use hashtags in social media posts, what does your brand’s strategy look like? Do you use as many hashtags as possible, no hashtags at all, or something in between? Although the use of hashtags is not a perfect science for social media...
by Rick Rawson | Jan 9, 2019 | Uncategorized
Hosting an event can be an immensely stressful but rewarding experience. Whether you’re hosting a free online webinar or a paid event at a local convention center, there are many ways you can promote the event without going over budget. Here are just some of the many...
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