by Rick Rawson | Mar 28, 2018 | Uncategorized
According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these techniques are...
by Rick Rawson | Mar 14, 2018 | Uncategorized
Whether you’re new to landing page development or a seasoned pro, there’s always room to grow your skills as a marketer. Here are some common mistakes people make with landing pages that could be killing conversions: TMI! Online visitors have short attention spans. If...
by Rick Rawson | Feb 28, 2018 | Uncategorized
The FCC repealed net neutrality in a highly contested decision that likely will influence the future of online marketing as we know it. “Net neutrality” refers to the idea that internet service providers (ISPs) must treat all websites equally, which means they cannot...
by Rick Rawson | Feb 14, 2018 | Uncategorized
One of the best ways to get your social media posts in front of new audiences is by using hashtags. A hashtag, of course, is a word or phrase preceded by a pound sign (#) that is used to identify content relating to a specific topic on social media. Hashtags may have...
by Rick Rawson | Jan 24, 2018 | Uncategorized
The winter holidays are just around the corner, which means the holiday shopping season is already underway. Online shopping is expected to grow as much as 4 percent this season, according to the National Retail Federation, so it’s crucial for online businesses to...
by Rick Rawson | Jan 11, 2018 | Uncategorized
It’s estimated that 59% of social media users share online content based on the headline alone. Surprised? This figure comes from a study of 2.8 million Twitter shares, and is likely similar for Facebook and other social platforms. This research suggests that...
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