by Rick Rawson | Aug 28, 2019 | Uncategorized
Yes, there are plenty of flashy tools out there at your disposal, and you should certainly be using video, Instagram, Facebook and anything else you can get your hands on. But always keep email marketing front of mind. It may seem staid and, dare we say, even boring,...
by Rick Rawson | Aug 20, 2019 | Uncategorized
According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic and buzz for their...
by Rick Rawson | Jul 24, 2019 | Uncategorized
As if lightning-fast internet access, voice-activated smart home technologies, and AI-run customer service weren’t enough, there are several technological developments going on these days that could transform marketing and social media as we know it. To stay ahead of...
by Rick Rawson | Jul 12, 2019 | Uncategorized
When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for more page likes with...
by Rick Rawson | Jun 12, 2019 | Uncategorized
If your brand has been creating short stories on Facebook, Instagram, and Snapchat just like regular posts — or you’re not using the short stories feature much at all — then you could be missing out on valuable opportunities to engage your audience and gain actionable...
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