Ask anyone in sales and they will tell you that referrals are the hallmark of a good business, and why not? Referred customers and clients are easier to close, more likely to already see your company in a favorable light, and also will trust your recommendations.
Referrals come from word of mouth and today’s word of mouth is Social Media. An image, video or testimonial shared on Facebook.
It is no longer enough to ask what does our brand say about us. The question becomes: What does doing business with us allow our customers to say about their personal choices? The local Restaurant may focus their brand messaging on using the best ingredients and a secret recipe, but the patrons are more interested in the history it allows them to tell about themselves, i.e.,
“I support local businesses and enjoy being part of this community and this family owned business.”
PEOPLE DO BUSINESS WITH PEOPLE BECAUSE THEY CHOSE TO, NOT BECAUSE THEY HAVE TO. WE CAN ALWAYS FIND OTHERS DOING THE SAME THING OR SELLING THE SAME PRODUCT; IT’S THE PERSONAL CONNECTION THAT MAKES THE DIFFERENCE.
So that’s what we do. We bring the community together to support the local businesses. either by demographics like Allen Historic Downtown Businesses, common interests like Health, Beauty, and Fitness Around North Dallas. Or our newest power group: Home Services and Contractors in Allen, Plano, and McKinney.